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Top 10 Self-Publishing and New Author Tips
As a new self-publisher I know you might have thought the bulk of your work was done when you finished writing your book, Right? I’m very sorry to tell you that your work has just begun! You must now switch gears and become the publisher and marketer. Having gone through the process myself and helping others get their work published I have gathered my top ten tips for new self-publishers and new authors.
- Examine your competition. It is very important to look at what else is out there in your genre. Put your self in the bookstore per se. When you are looking at your book, what else is on the shelf right by it? Why would you buy your book before you bought any of the other books on the same shelf? This can give you powerful insight into how to sell your book and make it stand out!
- A memorable title is key. Once again in the bookstore. Why would you as the reader grab your book first? Your title should command attention and stick with someone. This is your billboard ad to your readers.
- You are Your Own Editor. Mistakes happen its human to err but your work should not read as a 10-year-old wrote it. Most readers can forgive a grammar mistake or two but there does come a point when the readability of your work could be hindered by frequent mistakes. It will always be in your best interests to hire a professional editor. If you are unable to afford such an expense you should be willing to allow as many of your friends and family to read your final drafts to help catch mistakes.
- Marketing. Without a publisher or literary agent to market, your book for you the responsibility lies with you. Take advantage of social media and book promo websites. Those are your best bets when it comes to free d.i.y. marketing.
- Reviews. Free or paid a good review can make a book. Offer your book to some willing reviewer for free or pay a professional like Kirkus. Its always up to you if you want you to use a review or not in your marketing. One thing to keep in mind fake reviews are easy to spot and will hurt your book.
- A Literary Agent isn’t Necessary. Having a Literary Agent can often defeat the purpose of self-publishing. You will lose 100% control and end up paying a percentage of every sale and yearly fees.
- Still Eligible for Awards. Even though you are self-published there are many yearly awards you can enter or receive a nomination for. Having a strong readership will help your book receive the recognition it deserves.
- Know your Reader. Understanding your reader’s wants and needs can influence your marketing drastically. Do some demographic research on the readers of your particular genre.
- Price is Important. Bookstores will not carry books they cannot make any money from. You must price your books right an allow for a 55% wholesale discount.
- Sell Yourself. This may sound like you are prostituting yourself but in a way you are! You have to sell yourself and your work to your readers. Offer giveaways, free book signings anything you can to draw attention.
Remember don’t give up. Not every book is a bestseller. Good luck and Happy Writing!!