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Book Sales Down Since Last Year

Book sales down compared to last June

Although total unit print book sales are only down 1% compared to last June (outlets reported to NPD BookScan). A 4% drop in adult fiction was a main factor of the decline. The 4 % drop exactly matched the sales drop of the 100 bestselling titles in adult fiction. #1 was again The President Is Missing by Bill Clinton and James Patterson, which sold more than 60,000 copies. The small uptick in adult and juvenile nonfiction segments was not enough to make up the over all loss in the print sector.

Elin Hilderbrand’s newest book, The Perfect Couple, placed second on the category list, selling almost 33,000 copies. A new book finally took the #1 spot on the adult nonfiction charts, leading to a 2% increase in unit sales in the category. The Legend of Zelda Encyclopedia sold more than 24,000 in its first week, beating out Joanna Gaines’s Magnolia Table.

Unit sales of print books rose 4% in the juvenile nonfiction category over 2017. #1 on the list was Everything You Need to Know to Ace Math in One Big Fat Notebook, which sold more than 10,000 copies in the week.

Unit Sales of Print Books by Channel (in thousands)

Jun. 25, 2017 Jun. 24, 2018 Chge Week Chge YTD
Total 12,055 11,935 -1% 2%
Retail & Club 10,565 10,490 -1% 3%
Mass Merch./Others 1,490 1,446 -3% -0.3%

Unit Sales of Print Books by Category (in thousands)

Jun. 25, 2017 Jun. 24, 2018 Chge Week Chge YTD
Adult Nonfiction 4,792 4,865 2% 4%
Adult Fiction 2,793 2,679 -4% -4%
Juvenile Nonfiction 1,117 1,158 4% 7%
Juvenile Fiction 3,057 2,958 -3% 3%

Unit Sales of Print Books by Format (in thousands)

Jun. 25, 2017 Jun. 24, 2018 Chge Week Chge YTD
Hardcover 3,034 3,091 2% 6%
Trade Paperback 7,184 7,028 -2% -0.2%
Mass Market Paperback 1,034 1,050 1% -3%
Board Books 501 495 -1% 10%
Audio 69 40 -42% -27%
Source: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/77419-more-fiction-softness-leads-to-dip-in-units-in-late-june.html
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