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Book Sales Down Since Last Year

Book sales down compared to last June

Although total unit print book sales are only down 1% compared to last June (outlets reported to NPD BookScan). A 4% drop in adult fiction was a main factor of the decline. The 4 % drop exactly matched the sales drop of the 100 bestselling titles in adult fiction. #1 was again The President Is Missing by Bill Clinton and James Patterson, which sold more than 60,000 copies. The small uptick in adult and juvenile nonfiction segments was not enough to make up the over all loss in the print sector.

Elin Hilderbrand’s newest book, The Perfect Couple, placed second on the category list, selling almost 33,000 copies. A new book finally took the #1 spot on the adult nonfiction charts, leading to a 2% increase in unit sales in the category. The Legend of Zelda Encyclopedia sold more than 24,000 in its first week, beating out Joanna Gaines’s Magnolia Table.

Unit sales of print books rose 4% in the juvenile nonfiction category over 2017. #1 on the list was Everything You Need to Know to Ace Math in One Big Fat Notebook, which sold more than 10,000 copies in the week.

Unit Sales of Print Books by Channel (in thousands)

Jun. 25, 2017 Jun. 24, 2018 Chge Week Chge YTD
Total 12,055 11,935 -1% 2%
Retail & Club 10,565 10,490 -1% 3%
Mass Merch./Others 1,490 1,446 -3% -0.3%

Unit Sales of Print Books by Category (in thousands)

Jun. 25, 2017 Jun. 24, 2018 Chge Week Chge YTD
Adult Nonfiction 4,792 4,865 2% 4%
Adult Fiction 2,793 2,679 -4% -4%
Juvenile Nonfiction 1,117 1,158 4% 7%
Juvenile Fiction 3,057 2,958 -3% 3%

Unit Sales of Print Books by Format (in thousands)

Jun. 25, 2017 Jun. 24, 2018 Chge Week Chge YTD
Hardcover 3,034 3,091 2% 6%
Trade Paperback 7,184 7,028 -2% -0.2%
Mass Market Paperback 1,034 1,050 1% -3%
Board Books 501 495 -1% 10%
Audio 69 40 -42% -27%
Source: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/77419-more-fiction-softness-leads-to-dip-in-units-in-late-june.html
Need help self publishing your manuscript? JourStarr Self Publishing Services can help get it to the finish line. We offer custom interior print designs, cover designs, custom typography and much more to the self publishing community.

10 Reasons Why Your Book Isn’t Selling

Reasons Why Your Book Isn't Selling

10 Reasons Why Your Book Isn’t Selling

 

So you have finished your book, you have completed your interior design, the cover and back matter. You have done some marketing but you have only sold a handful of books, what gives? What will if anything help sell your books? If this is your first book or even your first self-published book, you have probably made some mistakes along the way. Don’t worry all is not lost. Most of your problems can be fixed with a little work. I will sort out the easiest to fix and most important at the top of the list. Let’s get started!

  1. Your Cover. Is it boring, off target or doesn’t fit your genre? You know that old saying don’t judge a book by its cover. Unfortunately, that is very true books are judged by their covers. It can make or break your book. If you can spare the money have a professional design a cover for you. This is very important. Make a good first impression on your readers.
  2. Pricing. Is your 185-page novel priced at 30 dollars. Sometimes we rationalize the price due to the amount of work we put into the book. While you may deserve 30 dollars per book most readers are not going to pay that price, would you? Research other books in your category, compare length and price.
  3. Marketing. You did market your book, didn’t you? I know this can seem like a bottomless pit you just throw money down. But if you expect your book to sell you must invest a little in marketing. Try a few different techniques spend a little, and then double down on what works. Don’t forget Social Media. This can drive hundreds or even thousands of sales for little more than your time sharing your posts.
  4. Available in the Correct Format. Today’s readers have a choice of formats print, ebook, and audio. Make sure your book is available in every format.
  5. You expected to sell more books more quickly than what is realistic. Be patient. If you are unknown it will take time before you work will get any recognition.
  6. You forgot to research Keywords and CategoriesMetadata in all its forms has become more and more important to make your books visible online.
  7. Writing where there’s no Market. It’s wise to see what other similar books are in the marketplace. If there are very few or no books even close to the one being written, it could signal that no market exists for it. The book may be too unique to attract sales.
  8. You hired an Editor, didn’t YOU? This is one step you cannot scrimp on. You need a professional editor, this will give your book the polished look it needs.
  9. Writing without an Author Platform. If authors don’t have a following on email, blogs, social media, and mass media eager to read what they write—usually referred to as an author platform—sales will be slow or nonexistent since a following must be built after the fact. Create the market, then create a book for it.
  10. Is the book just BAD? I’ve saved the worst possibility for last. Many self-published books are just bad. Sometimes I’m just embarrassed for the author! This is the worst scenario. There is not much you can do at this point. All you can really do is go back to the drawing board.

I hope this helps new authors understand why their books are not selling. It’s too bad there isn’t a one size fits all fix. Don’t throw out the baby with the bathwater if your book isn’t selling, Unless you have been told you need to rewrite by more than a few. Don’t take their criticism negatively they are really just trying to help! Good luck and Happy Writing!

Don’t forget to check out our New Authors Writing Guide. Also, JourStarr has a new Self-Publishing Services page, Offering interior book design, ebook formatting, book covers and much more.

Sources: https://www.thebookdesigner.com/2018/03/15-reasons-book-isnt-selling/

https://toughnickel.com/self-employment/Self-Published-Book-Isnt-Selling-Top-10-Reasons

Self-Publishing Services Announcement

We quickly realized that there are way too many good manuscripts out there to offer publishing contracts for every one of them. It would be an injustice to let these works go unpublished. JourStarr would like to help the burgeoning self-publishing community by offering reliable, reasonably priced publishing services.

I have worked on this expansion of services now for almost 6 months. Since the idea was first proposed I have been circling the wagons so to speak….

I am very proud to announce JourStarr Quality Publications will be launching our new self-publishing services website Monday, June 11, 2018.

JourStarr will be offering a wide range of interior design, ebook formatting, cover design, typography, and publishing services.

 

 

Self Publishing Top Ten Tips!

Top 10 Self-Publishing and New Author Tips

As a new self-publisher I know you might have thought the bulk of your work was done when you finished writing your book, Right? I’m very sorry to tell you that your work has just begun! You must now switch gears and become the publisher and marketer. Having gone through the process myself and helping others get their work published I have gathered my top ten tips for new self-publishers and new authors.

  1. Examine your competition. It is very important to look at what else is out there in your genre. Put your self in the bookstore per se. When you are looking at your book, what else is on the shelf right by it? Why would you buy your book before you bought any of the other books on the same shelf? This can give you powerful insight into how to sell your book and make it stand out!
  2. A memorable title is key. Once again in the bookstore. Why would you as the reader grab your book first? Your title should command attention and stick with someone. This is your billboard ad to your readers.
  3. You are Your Own Editor. Mistakes happen its human to err but your work should not read as a 10-year-old wrote it. Most readers can forgive a grammar mistake or two but there does come a point when the readability of your work could be hindered by frequent mistakes. It will always be in your best interests to hire a professional editor. If you are unable to afford such an expense you should be willing to allow as many of your friends and family to read your final drafts to help catch mistakes.
  4. Marketing. Without a publisher or literary agent to market, your book for you the responsibility lies with you. Take advantage of social media and book promo websites. Those are your best bets when it comes to free d.i.y. marketing.
  5. Reviews. Free or paid a good review can make a book. Offer your book to some willing reviewer for free or pay a professional like Kirkus. Its always up to you if you want you to use a review or not in your marketing. One thing to keep in mind fake reviews are easy to spot and will hurt your book.
  6. A Literary Agent isn’t Necessary. Having a Literary Agent can often defeat the purpose of self-publishing. You will lose 100% control and end up paying a percentage of every sale and yearly fees.
  7. Still Eligible for Awards. Even though you are self-published there are many yearly awards you can enter or receive a nomination for. Having a strong readership will help your book receive the recognition it deserves.
  8. Know your Reader. Understanding your reader’s wants and needs can influence your marketing drastically. Do some demographic research on the readers of your particular genre.
  9. Price is Important. Bookstores will not carry books they cannot make any money from. You must price your books right an allow for a 55% wholesale discount.
  10. Sell Yourself. This may sound like you are prostituting yourself but in a way you are! You have to sell yourself and your work to your readers. Offer giveaways, free book signings anything you can to draw attention.

Remember don’t give up. Not every book is a bestseller. Good luck and Happy Writing!!